For founders and leadership teams

What deserves your attention next?

Answer questions about how your business wins and keeps customers. Growth Score helps you identify where to look more closely and what to work on next.

Sales-led software

“We get first meetings. Then things go quiet.”

Priority to examine

How interest progresses after the first meeting.

How it works

Understand what’s holding progress back

Growth Score helps you look beneath the symptoms and choose what to improve first.

“We’re winning customers, but too few stay.”

The problem is visible

What needs to change is less clear.

Is it the product, the support people receive, or how they get started?

Suggested focus · Value × Process

Your answers point to a gap in how new customers get value.

Where to look: review how customers get started, when they first experience value, and where they struggle or stop.

Illustrative, based on example answers. The highlighted area is a starting point for where to look.

  1. 1. Assess your business

    Answer structured questions about how you attract, win and keep customers or users.

  2. 2. Understand where to focus

    See where progress may be getting stuck and which underlying weaknesses need attention.

  3. 3. Improve and reassess

    Choose what to work on and where you need support. Make changes, then reassess to review progress and decide what comes next.

Understand the businesses you support.